The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First

by Mike Sullivan and Michael Tuggle

No Customer Reviews

What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the...

Format:Hardcover

Language:English

ISBN:1667859242

ISBN13:9781667859248

Release Date:September 2022

Publisher:Bookbaby

Length:228 Pages

Weight:1.18 lbs.

Dimensions:0.8" x 6.4" x 9.3"

Related Subjects

Business Business & Investing

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us