The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First

by Mike Sullivan and Michael Tuggle

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What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog(R) How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines...

Format:Paperback

Language:English

ISBN:173477990X

ISBN13:9781734779905

Release Date:August 2020

Publisher:Bizcompress

Length:236 Pages

Weight:0.61 lbs.

Dimensions:0.5" x 5.5" x 8.5"

Related Subjects

Business Business & Investing

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The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First

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