The Very Best from Hallmark: Greeting Cards Through the Years

A gorgeous book of greeting cards that will delight fans of Americana and others interested in popular culture. The 750 color cards are arranged by year in obvious chapter headings, Teen Age, Happy Birthday, Wedlock, Bon Voyage etc. Ellen Stern writes an informative twelve page introduction to the company. The chapter on flowers shows Hallmark's best selling card, a basket of pansies issued in 1939. I'm a fan of Christmas cards and I was pleased to see nine cards painted by Norman Rockwell. Haddon Sundblom, who painted the Coca-Cola Santa also has a showing. Turning over the pages it soon becomes apparent that from the start Hallmark set themselves a very high standard of design, thanks to the founder Mr Joyce C Hall and if you want to follow the history of the company in cards this the book for you. ***FOR AN INSIDE LOOK click 'customer images' under the cover.