Blaze At Noon

'Value' has grown up considerably from the time that merely announcing that the company was analyzing some backwards-facing measurement formula wowed the Value Setters. Such half measures never impressed those who determine your corporation's value, and don't now. Steve Neill and I developed this management guide for those CEOs (like some of our clients) with vision AND the guts to pursue those few key actions that make all the difference-- all the difference between merely taking about theorhetical value and tangible corporate value improvement: Managing for MAXIMUM value.

Clark and Neill got it right. Should be mandatory reading at all Business Schools.

Pete Clark and Steve Neill have written an excellent book on value creation, covering the subject from the viewpoint of each of the major sources of corporate value. My special interest is R & D and innovation, and I find their chapter on why internal development is both mandatory and unaffordable to be an extremely perceptive insight into a major value trap. Equally valuable is their fine psychological profile of CEO's who try to manage R & D by "managing the R & D manager". Clark and Neill know that "The corporation with a reasonably predictable innovation stream controls its destiny." This book is eminently readable, lively, and quite well-documented.

This book really stands head and shoulders above other books on value creation.The emphasis in The Value Mandate is on ACTIONS to improve shareholder value rather than merely a regurgitation of well known measurement techniques. The book is a must read for anyone who wants to take practical measures to improve the performance of their company. I now not only understand the maths of value, I know how to do something about it!