The Uses of Mass Communications: Current Perspectives on Gratifications Research

by Elihu Katz

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The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

Format:Hardcover

Language:English

ISBN:0803903405

ISBN13:9780803903401

Release Date:February 1975

Publisher:Sage Publications, Inc

Length:318 Pages

Weight:1.50 lbs.

Related Subjects

Language Arts Social Science Social Sciences

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The Uses of Mass Communications: Current Perspectives on Gratifications Research

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