The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds--And How You Can Too
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Book Overview
What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. Based...
Format:Hardcover
Language:English
ISBN:1492680230
ISBN13:9781492680239
Release Date:June 2019
Publisher:Simple Truths
Length:168 Pages
Weight:0.90 lbs.
Dimensions:0.8" x 5.3" x 7.1"
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