The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost Your Sales.

I've made millions of dollars from my own successful sales letters and I can attribute part of that success to this very book. It can bring the most inexperienced writer/marketer into a load of cash from creating a successful direct mail piece almost overnight. It can polish a "seasoned" pro's writing success. In fact, the best copywriters usually use this book as a constant reference when writing a new sales piece. If you can afford only one copywriting book or only have time to read one, make this the one! When you have this one book you won't need any others. I have read just about every book on sales letter writing available from Caples to Schwab to Ogilvy and this, BY FAR, is the best.

This book is most useful to small business owners who want to generate qualified leads and not waste time, money, and energy in sending out useless junk mail.The techniques described by the author in this simple but effective book are easy to learn. The author explains a systematic process in writing the ultimate sales letter that gets read and achieves results. Overall, he describes 28 steps involved in designing, creating, and getting your sales letter to the right prospects. The book is less than 200 pages long and doesn't take more than a couple of hours to read. It does take a lot longer to implement the ideas presented though.Here are a few things I learned in the book that really surprised me - 1. That some mail delivery personnel hate junk mail and hence do not deliver it (this is against the law but a small percentage still seemd to indulge in this criminal behavior). There are some good tips on how to minimize the chance of your sales letters being perceived as junk mail.2. The concept of 'comparing apples to oranges' in presenting price to your customer. I have always had reservations about doing this but after reading the explanation in the book, I am no longer opposed to adopting this highly effective practice. The author has a very compelling argument on why this is the right thing to do.3. Mailing a mockup of the sales letter to yourself to see your own gut reaction to your marketing material arriving at your mailbox. This seems the most logical thing to do but I have never done it. From now on, I am always going to mail myself a mockup package before placing an order with my printer. The book is full of these kinds of surprises and hence the reason for the 5 stars in this review. This book is probably one of my top 10 high value purchases of 2003. The most important lesson I learned after reading this book - never underestimate the difficulty of writing a great sales letter and be wary of letting someone else write your letter. If it is your business, there is no one more qualified to write this letter than you. Spend the time and read this book. You won't regret it. After a couple of negative experiences, I now design most of my marketing material myself. Good luck!

This book is an amazing resource for anyone who writes sales letters. I own a business that sells high dollar OD/HR consulting. I bought this book based upon the reviews it got from other readers and the title. At first, I was very disappointed because the book is really directed mostly at direct-mail, reach-out-and-grab-the-buyer type businesses with products or services for consumers. My target audience is much more sophisticated and specialized. I put the book on my shelf until recently. I picked it up again, mostly forgetting what I didn't like about it the first time. I quickly remembered, but I kept looking for different and new ideas. I found them. All I needed to do was to open my mind and use my imagination on how I could incorporate the ideas he has and use them. The results were amazing! I realized I had limited myself because I was really looking for a letter I could simply copy and change. Once I dropped that attitude, my whole view of the book changed.Also, the formula for writing a great sales letter is the same whether you are writing something like mine or other types of copy or sales letters...I highly recommend buying this book. Use it in the right way and you will see results.

This is, by far, the very best book you can ever get on the subject of sales letter writing. Dan Kennedy, a marketing genius in his own right, teaches you step-by-step in writing the best sales piece possible. He encourages you to write your own sales materials, even if you think you can't write, because only YOU know your product better than anyone else ever will. He shows you how to focus on benefits, not features. And ALWAYS tell people what's in it for them! Dan Kennedy is great. This book is great. If you can only get one sales letter writing book for the rest of your life, GET THIS ONE! If you want to learn how to write sales letters that will generate MILLIONS of dollars in sales...GET THIS BOOK!

I read this book several years ago and I've gone on to read every book he's published since. The only thing wrong with the book is the title. Kennedy doen't use watered-down, full-of-fluff Madison Avenue techniques. He takes you by the hand and walks you through the copywriting process step-by-step. If you follow his advice and you're not afraid of being to direct or of making you're offer to strong you can end up with a sales letter that will keep the orders rolling in for years!