The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

by Fred Reichheld and Rob Markey

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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1422173356

Release Date:September 2011

Publisher:Harvard Business Review Press

Length:304 Pages

Weight:1.20 lbs.

Dimensions:9.5" x 1.0" x 6.3"

Related Subjects

Business Business & Investing Customer Relations Economics Industries & Professions Leadership Management Management & Leadership Processes & Infrastructure

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The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

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