The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

I hate lending this book out. I'm always referencing back to it, snatching ideas. As I've said in other reviews, I am biased to Dan's stuff. But this book really makes a case for that bias. It is packed with thick, juicy meat for any business owner. The marketing plan guide at the end is among the best I've read, and easiest to implement. If you understand and implement just a few ideas Dan tosses at you... you're business is going to explode. Sure, the title sucks. As I recall, he didn't even want to name it this way. The publisher was just unwilling to accept the original (which I can't recall). But don't it turn you away. He touches on EVERYTHING in this book that creates a marketing image, persona, and approach. From your customer service, to your product, to your media and message. I've paid more money for books that have helped me less.

Marketing is one of the most costly aspects of any business so it only makes perfect sense to be on top of it as much of it as possible. This book is a great read for those who need to freshen up for a new marketing plan or for the person who is just getting into business. A word of warning Dan likes to be straight forward so if you like sugar coating and fluff this book may not be for you. There are also recommendations for his other products or services in this book, and that only makes sense because it is a book on marketing (hope you learned a lesson there). Read the books takes as many notes as you can and build an effective marketing plan, it will only cost you a ton of money if you do not.

I became a fan of Dan Kennedy after reading this book. The simple tactics, the pertinent content to all small business owners, and Dan Kennedy's no B.S. approach, makes it easy to understand and implliment. Get it, read it, and follow it! You'll become a fan too!

If you are just starting out or your business is not where you want it to be. This is a good book to look at and see where to begin or just where to start. This is a must have for any startup small or home business. Matt Bacak Author of Secrets of the Internet Millionaire Mind and The Ultimate Lead Generation Plan

Maybe its my rural Kansas upbringing, but I really connect with Dan Kennedy's no-nonsense writing and speaking style. I've read literally hundreds of the most important business books and I'd put Dan Kennedy's importance and influence only just behind that of Napoleon Hill's. Read his material, attend his seminars, and for the love of everything that's holy, study his examples.