The Ultimate Guide to Sports Marketing
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Book Overview
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.Completely...
Format:Hardcover
Language:English
ISBN:0071361243
ISBN13:9780071361248
Release Date:March 2001
Publisher:McGraw-Hill Companies
Length:315 Pages
Weight:1.48 lbs.
Dimensions:1.0" x 6.1" x 9.1"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Business & Management Economics Education Education Theory Industries & Professions Marketing Marketing & Sales Miscellaneous Schools & Teaching Sports & Entertainment Sports & Outdoors Sports & Recreation Textbooks Web MarketingCustomer Reviews
1 rating
Worth every dime
Published by Thriftbooks.com User , 22 years ago
This book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two.
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