The Truth about Email Marketing

If you are looking for the "success guide" in email marketing this book covers it all. From Spam Compliance to ROI the Truths, all are highly relevant and easy to follow.

When someone mentions email marketing the first thing that tends to pop into our head is spam. We all hate spam and are inundated with spam on a daily basis. Just the notion of becoming an email marketing expert is offensive. With this said, like me, you probably have a variety of email newsletters or company updates that come to your inbox everyday. Often they are full of valuable information, tips, discounts, etc. Moreover, they are extremely convenient. Really these newsletters and company updates hey are just about the furthest thing from spam. This is what true email marketing is about: building newsletters and company updates that are useful to those who want to receive them. The Truth about Email Marketing not only gives some tips about how to send great content but also how to make sure that these important resources aren't at all spam-like and that only those who want the information receives it.

this is a phenomonal resource and a must read for everyone currently in or entering this space. I would recommend this to everyone and I have actually purchased extra copies of thisbook to give away. A great book to have on the shelf.. Easy read, wonderful resource. I can't say enough.

I found Simms' book to be an excellent overview of email marketing. I work in the email industry and have read a varity of books on the subject. The book is perfect for busy professionals who want to get an overview of the essentials. Enjoy!

I love this book. I'm course correcting my email program because of reading this book. Have been dog earing and underlining many pages. I recommend getting this book, it could save you lots of time and money.