The Trojan Horse: The Growth of Commercial Sponsorship
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Book Overview
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse...
Format:Paperback
Language:English
ISBN:1474224296
ISBN13:9781474224291
Release Date:February 2015
Publisher:Bloomsbury Academic
Length:288 Pages
Weight:0.90 lbs.
Dimensions:0.8" x 6.1" x 9.1"
Related Subjects
Business Business & Investing Economics Political Science Politics & Social SciencesCustomer Reviews
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