The Travel Industry

by James C. Makens, Chuck Y. Gee, Dexter J.L. Choy

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The Travel Industry Third Edition What makes a positive visitor experience? Authors Chuck Y. Gee, Ph.D., DPS (Hon.), James C. Makens, Ph.D., and Dexter J.L. Choy, Ph.D. assert that public policies--local, regional, and even global--play a vital role in defining the quality of a visitor's experience. The savvy hospitality and travel professional will not only understand these influences, but know how to shape them. The Travel Industry helps the student...

Format:Hardcover

Language:English

ISBN:0471287741

ISBN13:9780471287742

Release Date:January 1997

Publisher:Wiley

Length:512 Pages

Weight:2.20 lbs.

Dimensions:1.0" x 7.6" x 9.6"

Related Subjects

Business Business & Finance Business & Investing Commerce Economics Education & Reference General Hospitality, Travel & Tourism Industries & Professions Reference

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