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Paperback The Total Survey Error Approach: A Guide to the New Science of Survey Research Book
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ISBN: 0226891283

ISBN13: 9780226891286

The Total Survey Error Approach: A Guide to the New Science of Survey Research

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Book Overview

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach.

Herbert F. Weisberg's handbook presents a unified method for...

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