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Paperback Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Book
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ISBN: 0062388428

ISBN13: 9780062388421

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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Format: Paperback

Condition: New

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Book Overview

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.

"Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research...

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Business Business & Investing Economics Psychology

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