The Theory and Practice of Revenue Management
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Book Overview
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Format:Paperback
Language:English
ISBN:0387243763
ISBN13:9780387243764
Release Date:February 2005
Publisher:Springer
Length:713 Pages
Weight:2.80 lbs.
Dimensions:1.4" x 6.3" x 9.2"
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