The Theory And Practice Of Advertising: A Simple Exposition Of The Principles Of Psychology In Their Relation To Successful Advertising (1903)

by Walter Dill Scott

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Book Overview

The Theory and Practice of Advertising is a book written by Walter Dill Scott in 1903. It is a comprehensive guide to advertising, which explains the principles of psychology and their relation to successful advertising. The book is written in a simple and easy-to-understand language, making it accessible to a wide range of readers.The author begins by discussing the importance of advertising in modern business and how it has evolved over time. He...

Format:Paperback

Language:English

ISBN:1437340709

ISBN13:9781437340709

Release Date:December 2008

Publisher:Kessinger Publishing

Length:256 Pages

Weight:0.76 lbs.

Dimensions:0.5" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics Literary Literary Criticism & Collections Literature Literature & Fiction Philosophy Psychology

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The Theory And Practice Of Advertising: A Simple Exposition Of The Principles Of Psychology In Their Relation To Successful Advertising (1903)

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