"Once in a blue moon (which means a fairly long cycle in my case) one who deals professionally with new books comes upon something that seems to him truly noteworthy and memorable-a reading experience which he will cherish for the rest of his life. And when this book is original and, indeed, unique-when it achieves something that has never been done before-one's impulse is to rent a billboard, to hire a hall, in some way to underline and emphasize...