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Hardcover The Technological Competitiveness of Japanese Multinationals: The European Dimension Book
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ISBN: 0472107283

ISBN13: 9780472107285

The Technological Competitiveness of Japanese Multinationals: The European Dimension

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As Japanese companies have become more globalized in their markets and production facilities, the basis of their competitiveness has also changed. Whereas the earlier growth of these companies was based on cost-effective production of standardized products, they now compete through market responsiveness, product quality, and innovation that embodies their own original technology. This book argues that Japanese MNEs (multinational enterprises) now...

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Format: Hardcover

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