The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

by Steve Stoute

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Book Overview

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised...

Format:Paperback

Language:English

ISBN:1592407382

ISBN13:9781592407385

Release Date:August 2012

Publisher:Avery Publishing Group

Length:320 Pages

Weight:0.58 lbs.

Dimensions:1.0" x 5.3" x 7.9"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Marketing Strategies Arts, Music & Photography Business Business & Investing Consumer Behavior Economics Marketing Marketing & Sales Music Musical Genres

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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

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