The Tall Lady with the Iceberg: The Power of Metaphors to Sell, Persuade & Explain Anything to Anyone
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Book Overview
Join the ranks of five-star speakers and salespeople - learn how to weave the magic of metaphors into your business arguments to sell an idea; clear up confusion; shake up indifference; close a sale; vaporize objections; wow an audience; inspire action; and drive home a point. Packed with more than 250 examples from business, politics, and media, plus a unique Four Step Model to show anyone easily and quickly how to become a master of metaphor.
Format:Paperback
Language:English
ISBN:0976279444
ISBN13:9780976279440
Release Date:October 2012
Publisher:Chiron Associates
Length:207 Pages
Weight:0.85 lbs.
Dimensions:0.6" x 5.9" x 8.9"
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