The Swimsuit Issue and Sport: Hegemonic Masculinity and Sports Illustrated (Suny Series on Sport, Culture, and Social Relations)
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Book Overview
Explores the cultural meanings of the swimsuit issue and shows how Sports Illustrated secures a large audience of men by creating a climate of hegemonic masculinity.
This study of the Sports Illustrated swimsuit issue demonstrates how the magazine encourages individual and institutional practices that create and maintain inequality. Laurel Davis illustrates how the interactions of media production, media texts, media consumption, and social context influence meaning. Individuals' interpretations of and reactions to the magazine are influenced by their views about gender and sexuality, views that have been shaped by their social experiences. Based on extensive interviews with Sports Illustrated producers and consumers, as well as analysis of every swimsuit issue from the first in 1964 to those of the 1990s, the book argues that Sports Illustrated uses the swimsuit issue to secure a large male audience by creating a climate of hegemonic masculinity. This practice produces considerable profit but on the way to the bank tramples women, gays, lesbians, people of color, and residents of the postcolonialized world.
Related Subjects
Communication & Journalism Communication & Media Studies Discrimination & Racism Gender Studies Journalism Journalism & Nonfiction Language Arts Media Studies Miscellaneous Politics & Social Sciences Race Relations Social Science Social Sciences Women in Sports Women's Studies WritingCustomer Reviews
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