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Hardcover The Superpollsters: How They Measure and Manipulate Public Opinion in America Book

ISBN: 0941423743

ISBN13: 9780941423748

The Superpollsters: How They Measure and Manipulate Public Opinion in America

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Format: Hardcover

Condition: Very Good

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Book Overview

On the eve of the 1992 presidential election, The Superpollsters: How They Measure and Manipulate Public Opinion in America takes a look at the people who tell us what we think. A public opinion... This description may be from another edition of this product.

Customer Reviews

1 rating

Fascinating Historical and Behind-the-Scenes Look

I have read the original release, and I loved it. The opening chapter is boring, and could scare many readers away. Once I got past it however, I couldn't put it down. This book uncovers the mystery behind polling, and explains why it is so accurate, and how the process came to be that way. It also shows how a wrong interpretation can throw the entire prediction out the window, and the damage to credibility that causes. I would strongly recommend this book to anyone.
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