The Stuff You Can't Bottle: Advertising for the Global Youth Market
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You can't bottle it, you can't Google it. The only way for brands to connect with the Internet-savvy, networked youth of today is to get involved with the cultures and subcultures that make up their world. Through eighty-eight topics, King Adz shares his unique insights into the lives of young people around the globe. From North America, Brazil, and Europe to Russia, China, India, Hong Kong, South Africa, and beyond, his research has taken...
Format:Paperback
Language:English
ISBN:050029075X
ISBN13:9780500290750
Release Date:May 2013
Publisher:Thames & Hudson
Length:352 Pages
Weight:1.85 lbs.
Dimensions:1.3" x 6.9" x 10.0"
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