Streetcorner Strategy for Winning Local Markets

Hall's central idea is not original--everyone knows the old sales ideas are falling apart--there's more competition, more choices, more information. Hall's idea is not Relationship Management, per se, but how to best attain it.What makes this one stand out from all the other books preaching the exact same idea is that Hall provides some excellent strategies for those who do not run the Marketing Department of a Fortune 1000 corporation.Like Michael Levine's Guerilla PR: Wired, which also focuses on low-cost alternatives to the high-priced ideas of Madison Avenue, Hall knows how to achieve a valued objective without an equivalent cost. Personally, I found Levine to be a more enjoyable read, though.Hall stresses, as evident in the title, the right customers, the right service, the right sales, the right cost.They're all important, but the last one especially so. I simply cannot wage a multi-million dollar campaign, but I need to compete with those who can. Hall's book was a godsend. I really have hope for the next 3 years.

Provides the essential and practical framework needed to help unify employee thinking and actions around what must be done to continuously leverage profitable customer value in an increasingly more sophisticated and competitive marketplace.

By the end of the fourth chapter, I had profoundly changed the way I thought about my business and how to generate profits. Written five years ago, this book inspired the CRM (Customer Relationship Management) movement and remains the best book on the subject. As founder of the technology/consulting firm ActionSystems, Robert Hall has helped scores of companies improve profitability. His real-world examples and straight-forward writing style shatter many common myths, and create a clear vision of a smarter, easier, faster way for businesses to maximize their profitability. This book is a must for any sales, marketing or IT professional!