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Paperback The Strategy Planning Process: Analyses, Options, Projects Book
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ISBN: 3662585731

ISBN13: 9783662585733

The Strategy Planning Process: Analyses, Options, Projects

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Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future...

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Format: Paperback

Condition: New

$64.99
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Business Business & Investing Economics

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