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Paperback The Strategy of Desire Book
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ISBN: 0765808943

ISBN13: 9780765808943

The Strategy of Desire

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Format: Paperback

Condition: New

$61.99
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Book Overview

Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving,... This description may be from another edition of this product.

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Business Business & Investing Economics Psychology

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