The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000-2020

by Albert N. Greco

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This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence...

Format:Hardcover

Language:English

ISBN:303131963X

ISBN13:9783031319631

Release Date:July 2023

Publisher:Palgrave MacMillan

Length:176 Pages

Weight:0.85 lbs.

Dimensions:0.5" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics Language Arts

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The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000-2020

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