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Hardcover Advertising Management in a Digital Environment: Text and Cases Book
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ISBN: 0367620715

ISBN13: 9780367620714

Advertising Management in a Digital Environment: Text and Cases

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Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.

Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social...

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Format: Hardcover

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