Advertising Management in a Digital Environment: Text and Cases

by Harry Sminia

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Book Overview

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.

Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate...

Format:Paperback

Language:English

ISBN:036762074X

ISBN13:9780367620745

Release Date:July 2021

Publisher:Routledge

Length:202 Pages

Weight:0.76 lbs.

Dimensions:0.4" x 6.8" x 9.7"

Related Subjects

Business Business & Investing Economics

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Advertising Management in a Digital Environment: Text and Cases

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