The Strategic Management of College Enrollments
The Strategic Management of College Enrollments is a complete guide to the principles and practice of enrollment management and presents a strategic approach to recruiting and retaining students by linking and coordinating the activities of recruitment, admissions, financial aid, orientation, career planning, retention, and other areas. It explains how to tailor an enrollment management system to the specific organizational needs of a college or university,...
Format:Hardcover
Language:English
ISBN:1555422926
ISBN13:9781555422929
Release Date:November 1990
Publisher:Jossey-Bass
Length:330 Pages
Weight:1.45 lbs.
Customer Reviews
1 rating
Comprehensive, "strategic" approach...
Published by Thriftbooks.com User , 19 years ago
This book was way ahead of it's time. Hossler and Bean, two leaders in the enrollment management field, offer valuable and comprehensive insight into SEM. Each chapter is full of proven theory and thorough research that only enhances the validity of the publication. It's just as true now as when it was written. Great for students of the field, but even more valuable to practicioners, it offers a variety of ways to examine college and university enrollment.
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