The Strategic Enterprise: Growing a Business for the 21st Century

I first picked this book up at the local library, and after the max three renewals and one late fine, I decided that I should buy the book. This one is for any senior exec. who would like to see a way, (but not necessarily the only way,) to organize their company for success into the new millenium. The author makes some very good cases for his vision of the new company structure, one which I personally think is both workable and think makes sense. While he doesn't necessarily provide a clean blue-print for re-organizing or building from scratch, he does give a great thumb-nail sketch that any reasonably intelligent business leader or entrepreneur could follow. I personnaly plan on building my next company on this model....I challenge you to read the book and do the same!

If you are even thinking of doing business in the new economy, get this book! Bill Bishop's simple straightforward approach will guide both the technosavvy start-up entrepreneur as well as the established bricks-and-mortar CEO breaking out of the traditional marketing mindshell. Bishop persuasively describes how to rethink the strategic planning process and guides the reader step-by-step with case examples in both the service and manufacturing sectors. I liked this book, especially Bishop's methodology of how to think about and serve the customer. However, I questioned the writer's use of the words "all" and "most" throughout the book when the evidence is an interpretation about how the world works. Then again, management instinct is often built on experience. I recommend this book to corporate managers, plant managers, team leaders and small business entrepreneurs transforming their business model for the digital economy.