The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

by Gerry McGovern

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Book Overview

Every website has a "long neck"--a small set of tasks that are very important to your customers. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have...

Format:Paperback

Language:English

ISBN:1408114429

ISBN13:9781408114421

Release Date:July 2010

Publisher:A&c Black Business Information and Developmen

Length:224 Pages

Weight:0.10 lbs.

Dimensions:0.6" x 6.6" x 9.1"

Related Subjects

Business Business & Investing Computers Computers & Technology E-Commerce Economics Industries & Professions Marketing & Sales Networking Sales & Selling

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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

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