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Hardcover The Sports Event Management and Marketing Playbook Book

ISBN: 1394220561

ISBN13: 9781394220564

The Sports Event Management and Marketing Playbook

"Live events are the lifeblood of the sports business. Revenues from ticket sales, sponsorships, merchandise, and broadcast rights drive the economics of the industry. Creating, planning, managing, and executing sports events on every level - professional, amateur, or collegiate - requires a wide range of proficiencies in project management, logistics, marketing, organizational communication and leadership, venue operations, and technical production,...

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Format: Hardcover

Condition: New

$96.46
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