The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
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Book Overview
As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster--and capitalize on--customers' and employees'...
Format:Hardcover
Language:English
ISBN:1422172368
ISBN13:9781422172360
Release Date:October 2011
Publisher:Harvard Business Review Press
Length:272 Pages
Weight:1.10 lbs.
Dimensions:1.0" x 6.4" x 9.3"
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