The Social Animal

I am a graduate student and forever labor at parties under the misconception others have about what it is that I study. This book was panacea for me -- I bought it and gave copies of it to my parents and various assorted others. In lay-person's prose, Aronson explains the major, and most influential, of social psychological achievements. He accurately explains what social psychology is and why it's helpful without ever sounding like a professor talking down to students. It is a must-read for everyone, not only because it is so clear and cogent, but because it can explain and clarify to many the basic processes underlying most of everyday life.

I am a current undergraduate student at the University of California at Santa Cruz. This past quarter, I had the honor of being in Elliot Aronson's last ever lecture class at Santa Cruz. It was amazing. His teaching and writing inspired me to re-evaluate my actions and myself as a person. Aronson's heart shows through in his writing--and even more in his lecturing. The book truly causes one to look at his actions and reactions to various interactions with those around him. The Social Animal focuses on why, how, and when people formulate different ideas about society and the people contained in it. One definitely gains an understanding of himself and his interactions, views, ideals, predjudices, etc. after reading this critical analysis of human social behavior. Again, I feel honored to have been enlightened by Elliot Aronson.

A very interesting and tremendously well-written book--a pure delight to read. In writing this book, Aronson not only demonstrates his wide-ranging knowledge of Social Psychology, but also attempts (very successfully, in my opinion) to transmit to the reader his infectious enthusiasm for the subject. By consciously choosing not to employ pretentious language (alas, the bane of academia!), Aronson allows the subject to speak for itself. This is an immensely readable book (any high-school student would have no problems with it) but is nonetheless very informative. It would not be an overexaggeration to say that having read this book during my freshman year in college was one of the first in a series of steps that culminated in my decision to go on to graduate school in Social Psychology. Read it!

This a fantastically user friendly guide to understand whether or not things we say about much of human behavior is true. For example "Is beauty really in the eye of the beholder?" "If I want people to believe me, should I speak first or last?" "What attracts people to each other?" "Will seeing violence on TV matter?" Elliot Aronson, author of 15 books, noted scientist, and member of the American Academy of Arts and Sciences, concisely explains a number of social issues with the light of scientific truth. Internationally recognized for sixteen years, The Social Animal, offers plain and often funny insight as to what psychologists know about human behavior in the social context. Used as both text book and sophisticated reading, few books offer enlightenment about what happens in social cirmstances, with such easily understood and scientific presentation.