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Hardcover The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies Book
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ISBN: 191255576X

ISBN13: 9781912555765

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies

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Format: Hardcover

Condition: Very Good

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Book Overview

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative...

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Business Business & Investing Economics

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