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Paperback The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand Book

ISBN: 1915951186

ISBN13: 9781915951182

The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand

Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.

This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective...

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Format: Paperback

Condition: New

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