Small Investor Goes to Market: A Beginner's Guide to Picking Stocks

Gard describes in simple words basic principles of stock evaluation and stock picking. Aimed mainly at the begginer investor and the investor that wants to get into the market, but not give up his day job in the process (i.e. how to limit your research time to the bare essentials not requiring an MBA, yet do it intellegntly). Gard also adds many stories, some from personal experience, to help the reader in grasping the "feel" for stock valuation. A bit too simplistic for my taste. All in all a good book, well written.