Simple Truth about Your Business: Why Focused and Steady Beats Business at the Speed of Light

Much like the author, I have all of the standard business and management books in my collection. The Simple Truth summarizes the relevant principles of them all in a concise and well-organized fashion. It is very easy to read and provides some excellent food for thought (pardon the pun). I'm in the IT business and I find the Simple Truth is just as applicable for technology as it is for hospitality. This book is now the most referenced title in my collection. Great job Alex!

I've read or listened to many books Covey, Robbins, Rohn, and many others. "The Simple Truth" really sums them all up in a nice package that's an easy read. It gives you so many thoughts and inspirations on how you can improve your own business, and the quotes break the monotony. These Authors have wrote it just like the title "Simple". I've now come up with simple idea's that I think really matter to my staff and customers most and put it to work. I recommend to "Let the Simple Truth Set You Free" to grow your business. Thanks from a Customer Relations Manager.

Relevant,easy to read, insightful and thought provoking. Great writing style. I've already seen results in my business.

This is a great book no matter what business you are in. It makes you think about the things you do every day in a new light. Stories like the waiter who saw the client's view by sitting at a table remind the reader that things are not always what they appear. In the post dot com age, it is nice to see a back to basics business cook book by two gentlemen who certainly know their way around the commerce kitchen.