The Shopkeeper's Guide by Robert Kemp Philp was published in 1853 and is a comprehensive guidebook designed to provide stability to the interests of shopkeepers. The book covers a wide range of topics, including the principles of trade, the management of a shop, and the importance of customer service. Philp provides practical advice on how to set up a shop, how to attract customers, and how to keep them coming back. He also discusses the role of advertising...