The Seven Lost Secrets of Success

A powerful book. Inspiring. Very good read. Easy to understand.Practical concepts you can implement right away. Good foundation from an advertising standpoint. Very good insight on J.C. Penny. This book will provide a foundation for focus. Good illustrations. I highly recommend.

This book outlines, inter alia, Bruce Barton's 7 lost secrets of success. Since 99.9% of business don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition. Indeed, these proven principles are the foundation upon which to build a prosperous enterprise. They are: (1). Reveal the business nobody knows. Present to the reader, when once you get him, every important claim you have; (2). Remember that authorities are more easily listened to because we assume they know what they're talking about; (3). Remember that stories are a way for a message to be delivered indirectly. A good story can deliver the point better than anything else imaginable; (4). Challenge your prospect to become the best he could possibly be whether in business or at home; (5). You can successfully sell only what you sincerely believe in; (6). You can get a lot done if you're not concerned about who gets the credit for it. Give people "humanness"; and (7). Simplify and tighten your ads, your talks, your letters, and your meetings, until they squealth with tense power. Brevity is the key. Each of these secrets is illustrated with vivid, illustrious data. Buy this book, apply these secrets, and your prosperity will be assured.

I would read anything by Joe Vitale!!! He is a Master at writing and marketing. I didn't know much about Bruce Barton but Joe brought him to life and the techniques that Bruce used to market his product in the early 1900's. All of the information still applies to today and it is ingenius. Everyone, in all facets of the business world can use this book. Marketing is the key to success and Joe knows how to do it with the right touch. I would also highly recommend another of Joe's many books "Spiritual Marketing". Cody Horton - Author of "Consciously Creating Wealth" and "The High Magic of India".

This is the book for absolutely anybody. It should be a must read in schools for kids on the threshold of their careers, it should be compulsory reading for people who own or manage a business and on the booklist to read right now for people who want to market themselves personally for greater success. Packs more positive, powerful punch per pound than any other book I've read in ages. Buy it now, read it now... then just do it!

This book is filled with wonderful truths about real success and happiness. The quotes by Bruce Barton read like poetry. If you like the "old classic self-help" books, this is a must for your library!