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Business & Investing Books > Marketing & Sales Books
Paperback The Secret Language of Influence: Master the One Skill Every Sales Pro Needs Book
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ISBN: 0814417264

ISBN13: 9780814417263

The Secret Language of Influence: Master the One Skill Every Sales Pro Needs

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Format: Paperback

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Book Overview

Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and incline buyers toward purchase.

A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches...

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