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Paperback The Search for a Method: Focus Groups and the Development of Mass Communication Research Book
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ISBN: 1860205402

ISBN13: 9781860205408

The Search for a Method: Focus Groups and the Development of Mass Communication Research

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""This is a beautifully integrated volume on the contexts and beginnings of the focus group technique."" -Robert Merton, professor emeritus, Columbia University Covering the origins, path, and... This description may be from another edition of this product.

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