The Sea We Swim in: How Stories Work in a Data-Driven World
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Book Overview
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields--psychologists, economists, advertising and marketing executives--failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether...
Format:Hardcover
Language:English
ISBN:1324003138
ISBN13:9781324003137
Release Date:June 2021
Publisher:W. W. Norton & Company
Length:304 Pages
Weight:1.06 lbs.
Dimensions:1.0" x 5.7" x 8.6"
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