The Science of Spiritual Marketing: Initiation Into Magnetism

Find your truth and promote it with integrity. I can't think of any aspect of one's life and work that wouldn't be enhanced by this simple yet profound message in Andrea Adler's new book, The Science of Spiritual Marketing. Andrea turns the normal marketing paradigm on its head and asks "How is my business serving me, and the gifts I have to offer?" She proposes a new business equation that should be taught in all business schools - an authentic story + a product or service that benefits mankind = a magnet for success. By making you dig deep for the spiritual gift in your business, Andrea's real-world marketing expertise delivers a double payload. You'll not only sell your business or self better, you'll feel better about yourself and your business.

This book has some great solutions for those who find it harder and harder to get through to prospective customers and a fresh new approach to marketing in general. A fast easy read, but you will find yourself stopping now and then to ponder Anrea's ideas as you realize she has hit upon the problem of jaded, calloused consumers who have leaned to tune out marketing messages and how to get through to them. I had to buy extra copies of the books for my partners and those involved in marketing my business. They are all on board with me now.