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Paperback The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes Book
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ISBN: 3319824554

ISBN13: 9783319824550

The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes

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Format: Paperback

Condition: New

$119.99
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Book Overview

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers' cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function...

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Business Business & Investing Economics

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