The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes

by Maria Rosaria Della Peruta and Manlio Del Giudice

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This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers' cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function...

Format:Paperback

Language:English

ISBN:3319824554

ISBN13:9783319824550

Release Date:August 2018

Publisher:Palgrave MacMillan

Length:138 Pages

Weight:0.42 lbs.

Dimensions:0.3" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes

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