The Sales Manager's MENTOR

Jeff Lehman's second edition and easy-to-read book opens with a wonderful piece of sage advice: "Your manager is either your mentor or tormentor. If they aren't working for you, they are working against you." The vast majority of sales "how-to" books are focused only on the sales process, itself. Jeff's book is specifically addressed to the sales manager [both new and seasoned]. There are a whopping 320+ practical career-advancing tips and real life insights on true sales leadership. The overall format is excellent with "mega tips," "top tips," and "true stories" covering 18 major areas of sales management. Included are such salient topics as recruiting, sales training, motivation, managing yourself and [even!] the highly practical reality of how to work for that bad CEO. A reader-friendly "tip index" is conveniently found at the back of the book. Jeff Lehman's second edition is another major contribution to those rare tools so vital for successful sales management. As an experienced corporate sales/marketing manager [25+ years of field experience], I am pleased to use Jeff Lehman's books as part of required reading in my various sales courses at a major university. This paperback version is a welcome enhancement to MENTOR'S availability.

Jeff Lehman's second edition and easy-to-read book opens with a wonderful piece of sage advice: "Your manager is either your mentor or tormentor. If they aren't working for you, they are working against you." The vast majority of sales "how-to" books are focused only on the sales process, itself. Jeff's book is specifically addressed to the sales manager [new or seasoned]. He gives a whopping 320+ practical career-advancing tips and real life insights on true sales leadership. The format is excellent with "mega tips," "top tips," and "true stories" covering 18 major areas of sales management. Included are such salient topics as recruiting, sales training, motivation, managing yourself and [even!] the highly practical reality of how to work for a bad CEO. A reader-friendly "tip index" is conveniently found at the back of the book. Jeff Lehman's second edition is another major contribution to those rare tools so vital for successful sales management. As an experienced corporate sales/marketing manager [25+ years of field experience], I am pleased to use Jeff Lehman's books as part of required reading in my various sales courses at a major university.