The Sage Handbook of Public Relations
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Format:Hardcover
Language:English
ISBN:1412977800
ISBN13:9781412977807
Release Date:July 2010
Publisher:Sage Publications, Inc
Length:792 Pages
Weight:3.40 lbs.
Dimensions:2.1" x 7.3" x 10.1"
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